Setting the Stage: A Guide to the Top 5 Event Planning Trends for 2024

Lounge Event at Heirloom with Green Velvet Couches

Unforgettable Events: Transforming Experiences Through Event Planning Trends in Indianapolis

In the dynamic world of event planning, staying ahead of the curve is crucial to delivering unforgettable experiences. As Crystal Signature Events steps into 2024, the landscape of event planning is evolving, offering exciting opportunities for innovation and creativity. Let's explore the top five trends shaping the industry, within Indianapolis as well as the nation, this year.

Smores Cocktail Station at Indiana Roof Ballroom

1. Tech-Infused Experiences

Embracing cutting-edge technology is no longer an option but a necessity for event planners and venues in 2024. Virtual and augmented reality elements are becoming integral parts of events, offering immersive experiences to attendees. From holographic presentations to interactive VR booths, technology is breaking barriers and connecting people in new and exciting ways. For example, all the Crystal venues are installing large mirrors that clients can use as a way to display content like sponsor loops, photo slideshows, and seating charts. During the NBA All Star week, Google Pixel offered a variety of tech inspired activations such as their Posterize exhibit that allowed guests to capture images of themselves and insert into a background that gave the illusion of them dunking on a basketball goal. They installed a mirrored tunnel with flashing lights as the welcoming entry point and even a basketball court with an LED trim showcasing their logo as the sponsor for the event!

Live streaming and hybrid events are also gaining prominence, allowing organizers to extend their reach beyond physical boundaries. Attendees can participate from the comfort of their homes, ensuring inclusivity and accessibility. The integration of tech not only enhances engagement but also provides valuable data insights for future event planning.

Glowing LED Arches at Crane Bay

2. Pantone Color of the Year Influence

Color plays a pivotal role in setting the tone and atmosphere of an event, and in 2024, event planners are turning to the Pantone Color of the Year for inspiration. This year, the chosen color is "Peach Fuzz," a soft, heartfelt hue that expresses the desire to nurture kindness, compassion, and relationships. Incorporating this enchanting hue into event design, decor, catering, and branding can infuse a sense of connectivity and warmth.

The versatility of “Peach Fuzz” allows event planners to create visually stunning and cohesive experiences. For a subtle touch, they might use Peach Fuzz as an accent color in floral arrangements, table settings, or lighting as seen in the photo below at a wedding at the Indiana Roof Ballroom. Alternatively, bolder choices could involve incorporating the color into larger aspects, such as drapes, linens, or even furniture. “Peach Fuzz” emanates a soft and soothing vibe, creating an atmosphere that is both elegant and approachable. This color is particularly suitable for events that aim to evoke feelings of warmth, joy, and intimacy, making it perfect for weddings, spring or summer celebrations, and garden parties. Its versatile and gentle nature allows for seamless integration into a wide range of themes, fostering a sense of serenity and harmonious beauty throughout the event.

10.28.23 Willa & Andrew_byadamandbecca-105

3. Plant-Based and Locally Sourced Catering

In 2024, event planners are placing a heightened focus on culinary experiences by incorporating plant-based and locally sourced catering options. This trend not only aligns with the growing demand for sustainable practices but also caters to the rising interest in healthier and diverse food choices. 

From vibrant plant-based menus to showcasing locally sourced ingredients, event planners are creating dining experiences that reflect a commitment to both environmental responsibility and culinary excellence. This approach not only adds a unique touch to events but also fosters a connection between attendees and the local community. At a recent Crystal Signature Event, these vegan pickled beet skewers were as tasty as they were pretty! 

Vegan Pickled Beet Skewer with Citrus Gremolata

4. Personalization and Exclusivity

In the era of personalization, generic events are giving way to tailored experiences that resonate with individual preferences. Event planners are leveraging data analytics to understand attendee preferences and create customized experiences. From personalized event apps to curated content based on participant interests, the goal is to make each attendee feel valued and connected.


Exclusivity is another key trend, with organizers offering VIP packages, limited-access sessions, and premium amenities. Creating a sense of exclusivity enhances the overall event experience, encouraging attendees to invest not just their time but also their emotions, resulting in a more memorable and impactful event. For Crystal’s upcoming Swift + Shimmer Pre-Party at The Heirloom and Swift + Sip Cocktail Party at The Crane Bay we made sure to create a VIP experience that even Taylor Swift herself would want to attend. VIP guests at each event will feel enchanted with their own lounge area, live music, and other special surprises. These VIP Swifties will also receive a chic clear clutch swag bag filled with on-theme essentials. 


5. Multi-Sensory Experiences

Event planners, venues, and caterers are focusing on engaging all five senses to create immersive and unforgettable experiences. Beyond visual and auditory elements, the incorporation of touch, taste, and smell adds a new dimension to events. From interactive touch displays to aromatic installations and culinary experiences, the goal is to stimulate the senses and leave a lasting impression. For instance, incorporating scent stations featuring fragrances that complement the theme of the event can evoke powerful emotions and memories. Culinary experiences are also extending beyond just taste, with visually appealing and Instagram-worthy displays that are a feast for the eyes as well. This multi-sensory approach elevates events, making them more immersive and enjoyable for attendees.

Cigar Bar at The Heirloom

As one example, The Heirloom held an event for Reading Truck which incorporated a cigar bar as a unique and compelling experience for attendees. Cigar smoking has long been associated with socializing and networking. It provided a natural icebreaker for guests to strike up conversations and forge connections with one another. Whether it was discussing the flavor profiles of different cigars or sharing recommendations, the cigar bar facilitated interactions that went beyond typical small talk, fostering meaningful connections, and a symbol of sophistication and luxury among attendees.

It’s apparent that 2024 is promising to be a year of innovation and creativity in the world of events. From tech-infused experiences to the influence of the Pantone Color of the Year and the focus on plant-based and locally sourced catering options, these trends are reshaping the industry and setting the stage for unforgettable events. At Crystal, we know leveraging these trends will not only keep us ahead of the curve but also ensure that your events leave a lasting impact on attendees. So, gear up for a year of excitement, inspiration, and groundbreaking events!